Do you support a large amount of metadata? Can we use UGC on our channel? What about engaging an AFP solution? What does pseudo streaming mean? Knowing and understanding the online video terminology can be a challenge. There is WTMI (way too much information) moving at the speed of light to keep it all straight.
No need to drop facts about how rapid the online video space is redefining itself, there are plenty of articles about that. At this point it’s more relevant to shed some light on the ever growing number of terms that online video professionals are adding to their vocabulary. Most of us in the online video industry are being constantly pushed to improve our jargon to be able to clarify technical setups, explain challenges and emphasize opportunities.
While we are fighting to keep up with the developing online video expressions, our partners and clients are having problems doing the same. Regularly, when meeting potential clientele the reality strikes, when the majority of the time is spent on explanation rather than on valuation of the solution. Furthermore, delivering in-depth pitches or presenting new solutions often lead to new terms being used and result in complex and easily misunderstood messages.
This got me thinking about what can be done to close this vocabulary gap. The first thing that came to my mind was “There must be an app for that?” After some research it was pretty obvious – no app for that. From here it was pretty clear that an app had to be brought to life. So I created one.
The solution is called the Online Video Dictionary app. With this app, users can quickly and automatically, browse the dictionary or search for specific terms when they are in need of an explanation. The dictionary is based on the most common used terms in the online video industry. The app is free and can be downloaded from Android Market today. If there are enough requests an iOS version will be made available.
Ervin is a guest blogger and has been with Preview Networks since 2007. He helps Danish content and media owners realise the opportunities of online video.
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com
