Mar 06

The pay-TV versus connected, smart or Internet TV question feels like an age-old debate for those of us that have been reading and writing about it over the past three years (or more) in the digital marketing space. (For some nostalgia, check out our Internet TV is the Future post from 2010). Nevertheless, the question has been raised once again after a report by Informa Telecoms & Media was published a couple of weeks ago indicating that Western Europe has seen its first-ever decline in pay-TV subscribers. This of course created a flurry of articles written about the topic from The Hollywood Reporter to Variety to Television Business InternationalA member of the organization E-Waste, ca

Where articles or blog posts in the past may have speculated on future trends to come in regards to pay-TV, the Informa report shows hard numbers for the first time since the launch of the industry in the 1980s. ”In total there were 92.6mn pay-TV subscribers in Western Europe by the end of last year, according to Informa, with a total of 384,000 lost during the course of 2012″ (Source: IP&TV News). The majority of the loses were in Spain and Italy which one could speculate might have more to do with economic conditions versus industry trends. Regardless, pay-TV revenues were forecasted to remain flat between 2011-2016 by a report by Digital TV Research in 2011 (Source: Broadband TV News). Was that report premature or is this just a sign of the times? Will the number of pay-TV subscribers continue to fall in 2013 or go back up once economic conditions improve?

While various reports indicate that consumers are simultaneously online with laptop, tablet, and mobile devices while watching TV, whether those 384,000 former pay-TV subscribers get used to the various digital options available for their viewing pleasure remains to be seen (Source: Preview Networks Blog, eMarketer). Either way, the industry seems to be prepared for this trend. Around the same time the Informa report was released, Nielsen announced that they are redefining their ‘television’ measurement mechanisms to include non-traditional sources of TV viewing such as Internet-connected devices like game consoles and tablets. These changes will take affect during the 2013-14 television season beginning in September (Source: The Hollywood Reporter, MediaPost). Interesting timing indeed!

New to the debate? Here are some other posts we have done you may be interested in: The Connected TV Debate and To Plug or Unplug: The Internet TV Question.

About Preview Networks

Preview Networks is a content marketing platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth. Acquired by Rightster in February 2013, our combined offering strengthens video distribution, marketing, and monetisation services globally.

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Feb 23

Video by the Numbers

By Heather Timmerman Digital Media Trends Comments Off

Each February numbers from the last quarter of the previous year are released, analysed, and discussed and if you are comScore, January’s results from the current year are also released for a nice comparison. The type of numbers we are talking about aren’t financial (in the direct sense anyway) they are online viewership numbers, and in particular online video rankings and trends. As per usual, we take the opportunity to round up all these different facts and figures into one blog post to help compare and contrast and perhaps bring a little context to the trends.

Overall Numbers
2011 ended with 85.3 percent of the U.S. internet audience viewing video online in December. That translates to 182 million U.S. internet users viewing 43.5 billion videos. However, in January 2012 that number has decreased to 84.4 percent of the U.S. internet audience or 181 million U.S. internet users viewing 40 billion videos. Compared to the end of 2010 where the U.S. internet user number was 172 million and 30.1 billion video views, there is still a growth trend in year-over-year numbers (Source: comScore).

Device Trends
According to Ooyala’s Q4 2011 Video Index Report, non-desktop video viewership – or video on mobile, tablet, connected TV, and gaming console devices – doubled in Q4 compared to Q3. More specifically, tablets led the trend with 22% growth driven by users clicking “play” more often in addition to watching video longer (Source: VideoNuze). The data for this report was collected from 100 million viewers and 5,000 domains in over 130 countries.

Social Works
Another report published by Visible Measures focusing on social video campaigns in 2011 shows that online video on social networks works. Using their own data, the report shows that over 500 branded social video campaigns gained more than a million views each, and the average campaign received 765,000 views. This indicates the trend of brands using content-as-advertising by creating engaging and entertaining material (#2 on the Video Prediction Mashup for 2012). Using humour is key and launching on Thursday certainly helps as well (Source: ReelSEO).

2012 Forecast
comScore has released their 2012 U.S. Digital Future in Focus report and supplementary video which indicates trends in branded channels on platforms such as YouTube. This leads to a continued increase in user engagement, based on a 2010 to 2011 increase in user engagement of online videos by 43%. They also note that online video ads are actually 38% more memorable than TV ads, which supports the multi-screen/multi-platform trend we have reported in the past.  “comScore expects the number of videos viewed to continue to increase in 2012 with one of the primary driving reasons being an increase in quality, original, created for-the-web content syndicated across platforms.” To conclude, online video growth is still very positive, and only the channels and methods of viewing them will change throughout 2012.  To read the full comScore report, download it here.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Feb 15

One of the predictions for 2012 was an increase in cross-platform and cross-device campaigns and after nearly two months into the new year various studies, reports, and research have surfaced to support the reason for that claim.

Image courtesy of thetechjournal.com

The first being a joint study by YuMe and Nielsen indicating online video advertising is actually complementary to TV advertising.  Next, came a report by Videology indicating multi-screen campaigns increase brand recall. The latest research is by Discovery Communications indicating that simultaneous usage of digital platforms increases many viewers’ connection to programs and advertisements.

According to this latest study, nearly half of those who use digital devices while watching TV, said they are more likely to search for a product they see advertised on TV, and one-third said they pay more attention to what is on TV.  That contradicts earlier studies which indicate that TV advertising is losing its effectiveness, and one even stating that online ads beat TV ads in viewer recall.

This study by Discovery Communications had a strong focus on iPad users, who are unique consumers to consider. They exhibited notably different behaviour than the general population in that they are much more attentive and responsive to programming and advertising compared to the average consumer. They also exhibit social influence often sharing opinions in real time via social media.

Since iPad ownership has not become entirely mainstream yet, these consumers could be considered early adopters according to the technology adoption lifecycle. As such, this provides a unique marketing opportunity for brands and TV show producers to personalise, enhance, and engage their fans which could have profound lasting effects. If marketers are able to cross the chasm between early adopters and the early majority then a bandwagon effect creating a media engagement standard could be in the works. Creating a cross-platform and cross-device campaign is the first step.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Dec 29

Video Prediction Mashup for 2012

By Heather Timmerman Digital Media Trends Comments Off

At the end of each year various analysts, experts, journalists, media and technology junkies alike, take to the wires with their predictions for the new year. The industry is no different. is exploding and not everyone is yet accustomed to why it is so popular, how to use it, or where to put it. One might say the industry has even more predictions than most due to its volatile nature. So in the spirit of collaboration and aggregation, I have developed a mashup of various predictions that we, here at Preview Networks, have found to be relevant in our research and discussions with customers and fellow junkies.

1. Video Context will become as important as . This prediction comes from Tom Wilde, CEO of Ramp via VideoNuze.com and is not so much a prediction as it is a rule of thumb for how to use video most effectively. Placing a video into a relevant editorial section to enhance its appeal, or using a media platform in line with the video content, is just as important as creating the engaging content itself. Creating an “a-ha!” moment is the point at which comprehension and emotion come together, which pulls consumers deeper into the sales cycle.

2. Increased Branded-Content Production. According to Alphabird, more marketers will begin producing original-content for brands, and increasingly playing the role of media company. With advertising on the rise, these assets become easier for brands to manage and distribute themselves, saving costs on various agencies that are currently being used. We saw this trend happening in 2011 among luxury brands like Burberry and Ralph Lauren as we have blogged about in the past. Accordingly, the focus has become more and more about the media-content as it has been on the design.

3. Cross-Platform and Cross-Device Campaign Planning will become the Norm for Most Brands. This is an increasing consumer trend that will be solidified in 2012, as more brands offer these services, as noted by YuMe’s Jayant Kadambi among others. The increase of usage enables video mobility, and the popularity of and expansion of device manufacturers, gives consumers more ways to consume video. is the final piece of the emerging platform puzzle, and according to AOL’s Ran Harnevo, Cross Platform will be the new King. This trend is about the ability to view video on any platform, at anytime, and providers who are able to offer a comprehensive video solution will be able to take advantage of this growing market share.

4. Reallocation of Traditional Budgets towards Digital Budgets. As AdoTube’s Steven Jones has noted, this is a prediction that many in the advertising and technology community have talked about for years, but 2011 is the first time the effect of advertisers extending TV buys by using digital video online could be felt. Marketers are becoming aware of the complementary nature of combining TV and online video, and as economic concerns increase across the globe, so does the shift in advertising from offline to online, according to an eMarketer recent report.

5. 90% of ’s Channels will Fail. Perhaps a bold statement, but as companies wake up to the fact that they can easily manage and distribute digital assets themselves, it could hold some validity. According to Jim Louderback, CEO of Revision 3, YouTube’s program is a classic venture model where they expect to lose 90% of the investment, but for the ones that will succeed it serves as a pipeline for TV ad money to funnel into the online space. This supports the argument made above and is also a nice teaser for next week’s blog post. Stay tuned for more!

About Preview Networks

Preview Networks is a content marketing platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

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Dec 22

has been exploding onto the marketplace adding interest to editorial sections and intrigue to sites on the internet for some time. However, the use of video on various platforms such as smartphones and tablets is an area that is emerging very quickly, and one that some forecasters are noting as a trend to watch in 2012.

Image courtesy of tablets-planet.com

According to a recent eMarketer study, US smartphone viewers represent 90% of the mobile video population and mobile video adoption is poised to continue on a steep incline for the next four years. In regards to multiple devices, one platform does not necessarily outweigh the other. “As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” according to eMarketer Analyst, Paul Verna. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”

Among online video viewers on all platforms, watching premium content is becoming increasingly popular. eMarketer estimates that 49% of US adult viewers watched full-length TV shows at least once a month during 2011 with full-length feature films on the rise. Providers offering full-length films for some time are the airlines who are also increasingly adopting the tablet trend for in-flight entertainment. Just last week, American Airlines announced that they are offering the Samsung Galaxy Tab 10.1 for first and business class passengers. According to Samsung, the tablet has been completely customised for AA which is also something we are seeing here at Preview.

One of our latest integrations is an in-flight integration with Adaptive Channel in France who will be offering the Apple tablet on private jets this week. The integration offers the latest news, fashion, culture, and upcoming films by integrating with content providers and syndicators like Le Monde, Elle, and Preview Networks.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Related posts

Oct 18

The only event in Europe to cover both technology solutions and business models for online video is happening this week in London. The Streaming Media Europe 2011 event kicked off on Monday, October 17th at the Hilton London Olympia with pre-conference workshops focusing on everything from next generation media platforms to video advertising and encoding for flash, mobile, and .  Corresponding satellite events on Monday and Tuesday are also available. The Content Delivery Summit is on Monday and Home event is on Tuesday.

The main conference and expo event begins on Tuesday at Olympia Conference Centre and is split into two tracks. Track A covers technology and content and Track B covers business and strategy. Name your topic, they are bound to have it. Preview Networks’ very own Andy Chen is kicking off the day on the Track B Tuesday panel addressing the massive consumer adoption of smartphones, , and connected TVs which continues to be a hot topic in the media and with our customers. The day ends with a corporate messaging and webcasting debate. Can the two co-exist?

Additional session topics on Tuesday include live streaming on Track A and monetisation and video advertising format discussions on Track B. Wednesday check out multiple () discussions regarding architectures and transcoding in the cloud on Track A and discover how to leverage the power of targeting in and engage the audience through social media and on Track B.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jan 14

Last year has been an exciting and demanding year for IT businesses and technology.  The ongoing financial crisis has stressed the IT budget of many companies, pushing cost saving and consolidation solutions further and new creative technologies.

The result of such solutions has been seen across IT branches, from media to hardware manufacturers.  We have seen:

  1. Re-Negotiation of outsourcing deals:
    1. Bringing IT Back Home by CIO.com
    2. IAOP shows the industry redefined
  2. Acquisition
    1. HP Snapfish acquired Motionbox video platform
    2. AOL acquired 5mns
    3. Google acquired Episodic
    4. Limelight Acquires Delve Networks For Enterprise Video Management
  3. New technologies
    1. Tablets
    2. Realtime Search (Present in Google search)
    3. Mobile Video (iPhone FaceTime and streaming video apps pushed it forward)
    4. Mobile Transactions (Square and other transaction processing options came onto the scene)
    5. Check out the full TechCrunch list here.

The next question is what is going to happen in 2011 in our line of business (IT, video and syndication).  It is always a danger to try to predict IT solutions and trends, nevertheless it is a great occasion for you to remind me how wrong I was last year.

What we should see in 2011:

  1. Web Video On Your TV:  As mentioned in previous posts, Apple TV and Google TV are among the list of “internet-enabled” TV’s.  We are not talking about surfing the web on your TV.  This trend “is about using the Internet as an alternative way to deliver movies and TV shows to your flat-screen TV.” (TechCrunch.com) Cable companies, stand by.
  2. The Streaming Cloud (Virtualization of IT products as services):  Why would you want to bother with managing all the download rights for the songs you buy from iTunes between your iPhone, iPad, laptop, when you could just sign in form anywhere and start streaming? Plenty have tried with varying degrees of success and failure (Rhapsody, Rdio, Spotify), but it will take someone with the negotiating muscle of Apple or Google to finally bring streaming music to the masses.
  3. HTML5: With new devices and new technologies, this revision will be pushed further to allow better experience of internet content without having to wait for software companies to upgrade existing solution.
  4. Mobile video: Video pushing solution will increase allowing end of users to not only be viewers but as well publishers
  5. Mobile transaction: The earliest mobile banking services were offered via SMS.  A study from 2010 by Berg Insight forecasts that the number of mobile banking users in the US will grow from 12 million in 2009 to 86 million in 2015. The same study also predicts that the European market will grow from 7 million mobile banking users in 2009 to 115 million users in 2015.
  6. Contextual Video Solution: The most useful apps people will keep coming back to are the ones which help cut through the increasing clutter of the Internet.  If you are on a news site, you will see the most shared links from people in you follow on Twitter or are connected to on Facebook. Music and movie services will similarly surface social recommendations. In a world of information overload, context is king. Such solutions have been already on the market (http://www.zoomino.com/).
  7. Social CRM: The applications are designed to reflect the way sales people work by helping them identify qualified leads, develop sales campaigns and collaborate with colleagues to close more deals. Social CRM is one component of developing a social or collaborative business, both internally and externally.
  8. 4G network: As we can see from 2010, the on-growing call for more content on Smartphones will create more and more stretched networks. That is why the need of a better generation of cellular is needed. A 4G system is expected to provide a comprehensive and secure all-IP based mobile broadband solution to smartphones, laptop computer wireless modems and other mobile devices. Facilities such as ultra-broadband Internet access, IP telephony, gaming services, and streamed multimedia may be provided to users.
  9. New chipset to control proprietary content: New devices needs more power for smaller places. Another constraint is the need for proprietary content owner to protect their data on these new devices, that is why such chipset as the Intel new Sandy bridge could have a strong impact on the market.

What technologies do you think will make it big this year?

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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