Video is everywhere we turn these days, especially online. It seems like almost every page we land on has some kind of video content, and once you understand the many benefits online video brings to the businesses behind it you will wonder why you haven’t taken advantage of it yourself!
It is common knowledge that when faced with the opportunity to choose, a vast majority of web users will choose to take the path of least resistance when consuming information. This means that video is immediately a top choice because it is almost entirely passive on the part of the viewer. All they need to do is click “play”, sit back, and enjoy the show.
Combine this with the growing number of people who are browsing the web and watching videos on the go from their mobile devices and you have arrived at a virtually limitless opportunity to get your message out there and in front of a lot of people.
What Can Online Videos Do For You?
Bear in mind what I said earlier about the potential reach of online videos and add social media into the mix. Imagine all of the ways that videos can be shared online including social media sites like Facebook, YouTube, and Twitter. You can find videos on blogs, in forum posts, and even on the home pages and product pages for businesses all over the web. And it’s a small wonder because pages with videos are over 50% more likely to appear on the first page of Google results, and who doesn’t want that? Online video can be just one of many SEO services that a high end SEO company can offer you.
In a nutshell, online videos can do a lot of good things for your business including making it more likely that someone will see your message and making it easier for people to consume that message once they find it. And the whole time this is going on, videos are also working in the background to increase the time people spend on your pages and just generally garnering some search engine love for your pages.
Ignore Online Video Marketing At Your Own Risk
All of the benefits I’ve described are waiting for you to come and claim them, so what are you waiting for? Online video is no longer something that can be ignored or selectively adopted. It has become a force to be reckoned with and is appearing everywhere we turn.
You Don’t Have to Go All-out to Reap The Rewards of Online Video
All you really need to take the plunge into creating your own videos, is a decent video camera (several models are available from major brands for under $200) and some imagination. Everything else from that point on like video editing software, props, backdrops, etc is icing on the cake and can come later. If you don’t have the cake (a video) all of the icing in the world isn’t going to change that.
What You Should Take Away From This Post
What I want you to take away from this post is the knowledge that video is here to stay, it’s a major form of online communication, and it’s pretty darn cool. People love it, search engines love it…what more incentive do you need? Get out there and make a video today! It doesn’t have to be premium professional-grade stuff with bunches of special effects and transitions. Speak from the heart about something you are passionate about and everything else will fall into place. Host the video somewhere like YouTube, Vimeo, or Wistia and you’ll be ready to share it with the world! Distribute the video using services like Preview Networks and you’ll increase your audience and brand message exponentially.
About Preview Networks
Preview Networks is a content marketing platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.
About the Author
Dave Conklin is an entrepreneur and internet marketer with more than a decade in the business. His latest project is RankPop.com, a high end SEO and content marketing agency. He, with his team at RankPop, is a guest blogger for Preview Networks. You can learn more about RankPop here!