Mar 08

The past couple of weeks have produced a news trend in the online video space all revolving around the same topic. The increased usage of smartphones and how that is affecting the video ecosystem.  This is always a good time to take a step back and look at the data to identify what kind of story it is telling. So this week’s blog post is a summary of those numbers and sources with one very important message for online marketers. The increase in smartphone and tablet usage, increases video views on devices which is a content marketing and video advertising opportunity.

Image courtesy of adostrategies.com

46% of U.S. Adults Own Smartphones
This headline comes to you courtesy of Media Post, but the data is from a recent Pew Study which indicates that as of February 2012, almost half of all American adults (46%) are smartphone owners. (Nielsen and comScore also reported similar trends at 48% and 42% respectively). In other words, nearly 3 out of 5 adults own a smartphone which makes them soon to be the majority with a good chance that the number will only increase. Every demographic is represented in this number but the groups which have the highest overall adoption rate (60%) are college graduates, 18-35 year olds, and those with an annual household income of $75,000 or more.

Key Online Video Mobile Demographic: 18-34
Similar to the Pew study mentioned above, Nielsen also recently released new data confirming a similar demographic (18-34) leading the smartphone adoption rate (Source: Media Post). However, they have taken this data one step further and looked into the behavior of this group they call “Generation C” which take personal connections to new levels with their use of devices, apps, and social networks. They are also avid multi-taskers, checking email or social networks while watching TV, which supports past research noted in previous blogs.

Video Half of All Mobile Internet Traffic with Mobile to Surpass PC Internet Users
A quarterly report from Bytemobile indicates that video now accounts for half of all mobile traffic, which according to a TechCrunch article is also testament to the rise of smartphone and device usage. This report notes that Android is generating more ad volume than iOS devices, with tablets leading the way overall compared to smartphones in terms of video traffic. An eye opening piece of research conducted by Forrester indicates that currently one fifth of the world’s mobile population  are using the internet to go online. Global penetration of mobile internet users will exceed that of PC internet users by 2016, with emerging markets driving adoption levels.

Europeans More Responsive to Ads on Devices
Nielsen research also indicates that mobile is becoming a powerful commerce tool, facilitating consumer transactions and access to real-time information and deals. Twenty-nine percent of U.S. smartphone owners use their phone for shopping-related activities and more than half of mobile users are repeat visitors to daily deal sites (Source: Media Post). However, tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone according to the Nielsen report, also suggesting the need for a cross-platform strategy as supported above and in past posts.

Mobile Commerce on the Rise
A December 2011 study of 4,000 mobile users in the United States and United Kingdom by mBlox, confirms the rise and interest in commerce trends. Their report indicated that 9 in 10 young adults between the ages of 18 and 24 spend one to five hours on their mobile phones each day, and 1 in 10 spend between five and ten hours on their mobile phones. One third would like brands to send promotions via smartphone or tablet, noting it is “extremely important” for there to be an “opt-out” option. This is promising news for advertisers and also supports Nielsen research above. Whether or not these smartphone and tablet users would then use the same device to purchase a promotion afterwards remains to be discovered by future research.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Feb 23

Video by the Numbers

By Heather Timmerman Digital Media Trends Comments Off

Each February numbers from the last quarter of the previous year are released, analysed, and discussed and if you are comScore, January’s results from the current year are also released for a nice comparison. The type of numbers we are talking about aren’t financial (in the direct sense anyway) they are online viewership numbers, and in particular online video rankings and trends. As per usual, we take the opportunity to round up all these different facts and figures into one blog post to help compare and contrast and perhaps bring a little context to the trends.

Overall Numbers
2011 ended with 85.3 percent of the U.S. internet audience viewing video online in December. That translates to 182 million U.S. internet users viewing 43.5 billion videos. However, in January 2012 that number has decreased to 84.4 percent of the U.S. internet audience or 181 million U.S. internet users viewing 40 billion videos. Compared to the end of 2010 where the U.S. internet user number was 172 million and 30.1 billion video views, there is still a growth trend in year-over-year numbers (Source: comScore).

Device Trends
According to Ooyala’s Q4 2011 Video Index Report, non-desktop video viewership – or video on mobile, tablet, connected TV, and gaming console devices – doubled in Q4 compared to Q3. More specifically, tablets led the trend with 22% growth driven by users clicking “play” more often in addition to watching video longer (Source: VideoNuze). The data for this report was collected from 100 million viewers and 5,000 domains in over 130 countries.

Social Works
Another report published by Visible Measures focusing on social video campaigns in 2011 shows that online video on social networks works. Using their own data, the report shows that over 500 branded social video campaigns gained more than a million views each, and the average campaign received 765,000 views. This indicates the trend of brands using content-as-advertising by creating engaging and entertaining material (#2 on the Video Prediction Mashup for 2012). Using humour is key and launching on Thursday certainly helps as well (Source: ReelSEO).

2012 Forecast
comScore has released their 2012 U.S. Digital Future in Focus report and supplementary video which indicates trends in branded channels on platforms such as YouTube. This leads to a continued increase in user engagement, based on a 2010 to 2011 increase in user engagement of online videos by 43%. They also note that online video ads are actually 38% more memorable than TV ads, which supports the multi-screen/multi-platform trend we have reported in the past.  “comScore expects the number of videos viewed to continue to increase in 2012 with one of the primary driving reasons being an increase in quality, original, created for-the-web content syndicated across platforms.” To conclude, online video growth is still very positive, and only the channels and methods of viewing them will change throughout 2012.  To read the full comScore report, download it here.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Dec 22

has been exploding onto the marketplace adding interest to editorial sections and intrigue to sites on the internet for some time. However, the use of video on various platforms such as smartphones and tablets is an area that is emerging very quickly, and one that some forecasters are noting as a trend to watch in 2012.

Image courtesy of tablets-planet.com

According to a recent eMarketer study, US smartphone viewers represent 90% of the mobile video population and mobile video adoption is poised to continue on a steep incline for the next four years. In regards to multiple devices, one platform does not necessarily outweigh the other. “As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” according to eMarketer Analyst, Paul Verna. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”

Among online video viewers on all platforms, watching premium content is becoming increasingly popular. eMarketer estimates that 49% of US adult viewers watched full-length TV shows at least once a month during 2011 with full-length feature films on the rise. Providers offering full-length films for some time are the airlines who are also increasingly adopting the tablet trend for in-flight entertainment. Just last week, American Airlines announced that they are offering the Samsung Galaxy Tab 10.1 for first and business class passengers. According to Samsung, the tablet has been completely customised for AA which is also something we are seeing here at Preview.

One of our latest integrations is an in-flight integration with Adaptive Channel in France who will be offering the Apple tablet on private jets this week. The integration offers the latest news, fashion, culture, and upcoming films by integrating with content providers and syndicators like Le Monde, Elle, and Preview Networks.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Related posts

Sep 01

The 2011 Streaming Media European Readers’ Choice Awards have just kicked off which allows the European community to vote for their favourite products and services in the digital industry. Preview Networks is happy to announce we have been nominated in the best Online Video Platform category this year.

Anyone can vote, and the 2010 awards received more than 12,700 votes from over 3,400 voters. There are 10 products and services categories to choose from in 2011 in addition to a Best Live Webcast and Best Streaming Innovation options. The latter is sort of a “catch-all” category, for the coolest or most innovative streaming product, service, or event of the year.

If you haven’t voted, be sure to click here to register. A list of the 10 products and services categories to vote on are as follows:

  • Transcoding Solution
  • Online Video Platform
  • Mobile Video App or Solution
  • TV over IP Solution
  • Reporting, Analytics
  • Streaming Services Provider
  • Video Advert Platform
  • Webcast Platform
  • Delivery Network
  • Music & Audio Delivery Solution

Last year’s awards drew more than 240 nominees and given the growth of the online industry year over year, this year’s nominees are bound to be a bigger group yet. Show your support for the best digital content solution on the market today by casting a vote online now! Voting will remain open until September 23, 2011.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

Jun 10

Leveraging the ROI of Video

By Heather Timmerman News we can use Comments Off

The video space is hot right now and there are massive amounts of data telling companies why they should invest in video when it comes to interactive marketing plans. Video increases conversion rates, encourages sharing, and creates a more engaging experience for the consumer, etc. However, there are very few articles that break down the return on investment as succinctly as video-commerce.org has done in their 3 part blog series on the ROI of Video Commerce Platforms.

Cleverly titled “How to make $645K from Video Commerce Tech in 24 Months by Launching 2 Videos a Month” the third blog post walks the average e-commerce marketing manager through an estimation scenario using 4 baseline numbers, assuming the average website sells goods or services online and plans to implement or publish video. The 4 baseline numbers include: Average Order Value, Average Conversion Rate, Number of Videos Available to Deploy on Day 1 and the Number of Videos Available to Deploy on the 24th month.

The video publishing options include: Video SEO, Interactive Social Video, Video in Email, Site Video Optimisation, Mobile Video (on-site), and Mobile Video (in-store). Using sample data from the company Liveclicker, an ROI scenario of the above methods, including production improvement from video analytics produces the following results:

  • Video SEO revenue of $88,854
  • Interactive/Facebook video revenue of $64,270
  • Video in Email revenue of $280,000
  • Site Video Optimization revenue of $119,884
  • Mobile Video Revenue of $12,691
  • Production Improvement from Video Analytics of $80,184

Total 24 month revenue of $645,883 attributed to investment in video commerce technology.

Not all video methods mentioned in the example may be appropriate for every company, but the possibilities are tangible. If you have the patience and perseverance to read all the way through the post and apply it using relevant data, it is a transparent and thorough way to see a projection of return on investment when it comes to video.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites,  apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

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Feb 21

Create Call to Action with QR Codes

By Heather Timmerman Digital Media Trends Comments Off

Research has shown that 51% of US mobile users are smartphone users (comScore) and the number of European consumers watching video on their mobile phone has increased by 66% in the last 12 months (eMarketer). With the increasing trend in smartphone usage and mobile video consumption it’s important to understand how you can maximize and monetize both trends.

You can start by integrating all aspects of your online video campaign with your print outlets by incorporating QR codes on all materials. A QR code is a call to action (CTA) that can be added to any printed piece which enables the user to learn more about the product, watch a video, or receive any recent promotions – via smartphone.

It’s the ultimate link between online and print and not only technologically savvy, but easy to implement. Our partner Okari mobile has helped us bring this technology to customers such as Kino.dk and SF Film and we can help you too. If your marketing and promotional campaigns call for printed materials such as magazines, posters, or DVD boxes, Preview Networks can help create a CTA allowing you to monitor success and create a fun and interactive campaign. Contact us today to find out more.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jan 14

Last year has been an exciting and demanding year for IT businesses and technology.  The ongoing financial crisis has stressed the IT budget of many companies, pushing cost saving and consolidation solutions further and new creative technologies.

The result of such solutions has been seen across IT branches, from media to hardware manufacturers.  We have seen:

  1. Re-Negotiation of outsourcing deals:
    1. Bringing IT Back Home by CIO.com
    2. IAOP shows the industry redefined
  2. Acquisition
    1. HP Snapfish acquired Motionbox video platform
    2. AOL acquired 5mns
    3. Google acquired Episodic
    4. Limelight Acquires Delve Networks For Enterprise Video Management
  3. New technologies
    1. Tablets
    2. Realtime Search (Present in Google search)
    3. Mobile Video (iPhone FaceTime and streaming video apps pushed it forward)
    4. Mobile Transactions (Square and other transaction processing options came onto the scene)
    5. Check out the full TechCrunch list here.

The next question is what is going to happen in 2011 in our line of business (IT, video and syndication).  It is always a danger to try to predict IT solutions and trends, nevertheless it is a great occasion for you to remind me how wrong I was last year.

What we should see in 2011:

  1. Web Video On Your TV:  As mentioned in previous posts, Apple TV and Google TV are among the list of “internet-enabled” TV’s.  We are not talking about surfing the web on your TV.  This trend “is about using the Internet as an alternative way to deliver movies and TV shows to your flat-screen TV.” (TechCrunch.com) Cable companies, stand by.
  2. The Streaming Cloud (Virtualization of IT products as services):  Why would you want to bother with managing all the download rights for the songs you buy from iTunes between your iPhone, iPad, laptop, when you could just sign in form anywhere and start streaming? Plenty have tried with varying degrees of success and failure (Rhapsody, Rdio, Spotify), but it will take someone with the negotiating muscle of Apple or Google to finally bring streaming music to the masses.
  3. HTML5: With new devices and new technologies, this revision will be pushed further to allow better experience of internet content without having to wait for software companies to upgrade existing solution.
  4. Mobile video: Video pushing solution will increase allowing end of users to not only be viewers but as well publishers
  5. Mobile transaction: The earliest mobile banking services were offered via SMS.  A study from 2010 by Berg Insight forecasts that the number of mobile banking users in the US will grow from 12 million in 2009 to 86 million in 2015. The same study also predicts that the European market will grow from 7 million mobile banking users in 2009 to 115 million users in 2015.
  6. Contextual Video Solution: The most useful apps people will keep coming back to are the ones which help cut through the increasing clutter of the Internet.  If you are on a news site, you will see the most shared links from people in you follow on Twitter or are connected to on Facebook. Music and movie services will similarly surface social recommendations. In a world of information overload, context is king. Such solutions have been already on the market (http://www.zoomino.com/).
  7. Social CRM: The applications are designed to reflect the way sales people work by helping them identify qualified leads, develop sales campaigns and collaborate with colleagues to close more deals. Social CRM is one component of developing a social or collaborative business, both internally and externally.
  8. 4G network: As we can see from 2010, the on-growing call for more content on Smartphones will create more and more stretched networks. That is why the need of a better generation of cellular is needed. A 4G system is expected to provide a comprehensive and secure all-IP based mobile broadband solution to smartphones, laptop computer wireless modems and other mobile devices. Facilities such as ultra-broadband Internet access, IP telephony, gaming services, and streamed multimedia may be provided to users.
  9. New chipset to control proprietary content: New devices needs more power for smaller places. Another constraint is the need for proprietary content owner to protect their data on these new devices, that is why such chipset as the Intel new Sandy bridge could have a strong impact on the market.

What technologies do you think will make it big this year?

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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