Dec 27

Will Smartphones rule in 2011?

By Heather Timmerman Digital Media Trends, General Comments Off

As the current year comes to a close we are curious about the upcoming trends the new year will bring.  If you’ve followed our blog in 2010 you have heard us talk about mobile A LOT.   Not only does the statistical trending data support this, but we have the customer requests for mobile apps in nearly all markets to back it up.

See past blogs on: Filmtrailer AppCinematografo.it, Windows 7 on CineTrailer, iBest Movie App, My Movies iPhone App as just a few examples of this trend.   However, we are aware that not everyone is on the mobile train when it comes to normal every day use.

Recent data from comScore seems to suggest that smartphone subscribers in the U.S. lean towards the 25 – 44 age group.  That’s a good amount of the population at 51% of smartphone subscribers and 36% of total mobile subscribers which means there is reason to believe this could be an increasing trend.

Apple is leading the way with the iPhone, but it will be interesting to see how usage will be affected with Google and Microsoft also in the market.  According to research posted from IDC in the New York Times, they predict that “half of the 2.1 billion people who regularly use the Internet will do so using non-PC devices” in 2011.  That’s a pretty big prediction if we do say so ourselves, but one we will definitely keep our eye on in the new year.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jul 05

A recent report courtesy of comScore indicated record breaking online video views, with YouTube at the top of the list for the month of May.  According to this report, the average online video consumer watched over 100 videos on YouTube in one month. 

Not surprising then, Google sites led the charge on destination where the most video was watched with Hulu, Microsoft, Vevo, and Viacom Digital websites following in line behind.

What’s even more fascinating is the fact that YouTube only accounts for 28% of all online video market share.   The other 72% watch their online video content through preferred media websites, mobile apps, social networks, etc.   That’s where Preview Networks comes in.

We work with our media partners to integrate easily and effectively to bring the latest online video in our network to their network of followers.   While instant gratification will always need to be fed, leading the cattle to YouTube.  There’s the other part of the population that counts on trusted names in the media marketplace to give them the online content they just happen to stumble upon.

Related Articles:

comScore Releases May 2010 U.S. Online Video Rankings

YouTube Leads US Online Video Market with 28% Market Share

Global Online Video Community to Exceed 1 Billion Users in 2010

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