Apr 27

Preview Networks has received the prestigious 2012 Red Herring Europe Top 100 award, recognising and celebrating top private companies in Europe. Red Herring’s Top 100 Europe list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

The Red Herring 100 Europe award celebrates innovation, entrepreneurship and the exceptional accomplishment of European technology companies as future global players. Red Herring hosts award ceremonies across the world recognising top companies in the Americas, Asia, Europe, and on a Global stage. The European presentation ceremony was held in Amsterdam on April 23-25, 2012. Initially including a screening process with over 500 companies in Europe, only 200 were nominated and invited to attend the event. The founders, investors and CEO’s of the finalist companies were selected to pitch their story in front of Red Herring’s editors and panelists including C-level technology entrepreneurs, corporate strategists, and venture financiers from across Europe.

In a Red Herring press release,  Alex Vieux, publisher and CEO of Red Herring said “Choosing the companies with the strongest potential was by no means a small feat. After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across Europe to the Top 100 Winners. We believe Preview Networks ApS embodies the vision, drive and innovation that define a successful entrepreneurial venture. Preview Networks ApS should be proud of its accomplishment, as the competition was the strongest it has ever been.”

Preview Networks is honoured to receive this award as a top 100 private company in Europe. We will continue our commitment to deliver the best content marketing platform possible in order for our customers to leverage high quality content and control, increasing audience and revenue opportunities.

For more information on the Red Herring 100 Europe award, click here. For more information on how Preview Networks brings content, syndication and commerce to our customers, check out our video.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Dec 06

Image courtesy of resonancesocialmedia.com

Recently I have been asked for several sources that document why is such a good marketing tool, so I thought I would dedicate a blog to documenting this trend. By gathering all the good tid-bits of information from the past year, here is an roundup. It includes links to previous posts in addition to external sources that sum up the power of .

Online Video Trending Up: 2010′s online video number review including links to 3 different reports. Here’s a blog-bite: “Consumers favor short form over full 30-60 minute programs, as 42% of video is consumed at the workplace in “snackable,” shortform clips” (YuMe Online Video Attitudes Whitepaper).

The Growth of Branded Content: The beginning of 2011 showed investor confidence in online video as $477 million was raised in Q1 alone, to support businesses focusing in this area (VideoNuze Blog post). Consumers are watching more video, and the industry is acknowledging the trend.

Leveraging the ROI of Video: increases , encourages sharing, and creates a more engaging experience for the consumer, and a blog post by video-commerce.org tells you how to leverage that ROI.

Product Videos Improve Consumer Decision Accuracy: In case you need a little academic theory to back up the trend, read this blog to find out how consumers, as cognitive misers, are drawn to video versus text heavy sites.

Brands that Embrace Video Improve Sales: This post links to case studies of brands like Zappos and Lands’ End who are capitalising on by incorporating video into their online marketing strategies.

Online Video is Content Marketing of the Future: A data-packed post with sources from comScore, Forrester, and Business2Community.com supporting the power of video. “The combination of moving images, still pictures, graphics, sound, and text – with interactivity and devices – appeals simultaneously to multiple senses making online marketing video the ultimate way to communicate, engage, and capture consumer attention” (Rick Dearborn, B2C).

The Secret Ingredient for Engaging Content: Check out a recent case study done by Getty that captures how to create powerful and engaging communication with video, and get introduced to the concept of The Content Graph which is the basis for many future blog posts, and where we see this trend going.

The Role of Brands as Media Companies: Brands like Burberry and Ralph Lauren are leading the trend and utilising their video assets to become more like media companies than designers.

I hope you enjoyed this review of past posts. Stay tuned for more future posts documenting this trend.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, apps and . Our content is available on MSN,, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 brand and companies. Learn more on previewnetworks.com

 

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Feb 14

Online Video Trending Up

By Heather Timmerman Digital Media Trends Comments Off

Last week comScore released their 2010 US Digital Year in Review, YuMe published a white paper on Online Video and Television Viewing Attitudes and Behaviors, and Distimo summarized the most popular mobile and app trends, so it appears February is the month when last year’s results are rounded up and a forecast for the new year is officially given.

The most powerful thing I read from all three is summarized in the very first paragraph of the YuMe report:

“Online video is experiencing unprecedented growth. According to the IAB, it took 38 years for radio to reach 50MM users, 13 years for TV, 10 years for cable, less than 5 years for Internet, and less than 2 years for Internet Video. Consumers of all walks of life utilize more online video now than ever before. Heavy online video users continue to increase their online video consumption while decreasing their offline TV consumption. Despite these trends, online video advertising remains just a fraction of overall advertising spending.”

That pretty much sums up everything I have read over the past few months in a very succinct way.  So what to do with that info?  If you create video, distribute it.  If you are a media platform that can display video, integrate it.  If you are a brand, work video advertising into your online media marketing plan.

What kind of video to display you say?  To conclude from the YuMe report, “consumers favor short form content over full 30-60 minute programs, as 42% of video is consumed at the workplace in “snackable,” shortform clips.” Sounds like preview material to me.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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