Mar 29

The Festival of Media held its first event in 2007 and quickly became one of the best events to attend if you are a brand, agency, or media company, and have an advertising, marketing, or content creation focus. Events are held three times a year in locations conveniently available depending on your continent, managed by the international events company C Squared. The global event has been in past locations such as Venice, Italy and Montreux, Switzerland with the Latin America and Asia events held in locations such as Miami and Singapore.  The event has doubled in size since 2007 with the 2011 event including more than 700 registered delegates bringing together people from over 40 countries. Major brands are always in attendance and past presentations include insights spanning various industries from companies like: AT&T, Anheuser-Busch, Coca Cola, Kraft, L’Oreal, Nestlé, Nike, Phillips, and Unilever, and from global agencies such as: Omnicom, Publicis, and WPP. Media companies in regular attendance include: AOL, Facebook, Fox, Google, News Corp, and Twitter including marketing measurement companies like comScore, who will also be in attendance at this year’s global event.

The common theme bringing all of these brands, agencies, and medias together is not only how to evolve with the changing media landscape and latest digital marketing strategies, but to also celebrate great advertising and well executed campaigns. As such, the event also includes an awards ceremony and gala event where campaigns are celebrated by peers and recognized for creative and innovative work, constantly pushing the industry forward. As a proud sponsor of the Braves Awards which is celebrating the best in brand video and also managed by C Squared,  we are privileged to be in attendance at this year’s #FOMG12 event which is returning to the location of Montreux, Switzerland and held on April 15-17th. To find out more information about the event and buy your ticket, check out The Festival of Media 2012 event site.  Even if you are unable to attend the global event, past presentations are available on their YouTube Channel allowing you to get inspired and stay up to date on the latest in global marketing communication.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Feb 29

While most marketers are trying to understand how to increase brand exposure outside their owned destinations, some marketers have discovered how online video deployment can generate high exposure and engagement rates within paid and earned media. Well knowing that the increase in video frequency squeezes the already limited attention span, marketers need to add the contextual element in which their video assets are deployed in the video program equation.

In the latest online video rankings report indicating unique views from comScore, Facebook ranks as number 5, in front of companies such as Microsoft, AOL, Amazon, Hulu and NBC Universal. It is thus evident that online video content is flowing onto the online social sphere at a rapid rate. As a result of this, pushing branded video content to Facebook without any contextual bundling will result in minimum engagement without any organic distribution. According to recent academic research, brands active on Facebook had on average, over a period of 4-6 weeks, an increased brand engagement with 14%, growth in fan base by 10%, and an improved organic reach by 24%, after incorporating the following measures in their online video activities:

  • Added video campaign within the context of e.g. competition or seasonal promotions
  • Only released videos as part of an already running or newly established campaign
  • Mixed a range of high-end and low-end produced videos
  • Included a minimum of two CTA’s in every video
  • Nurtured engagement with give-aways or financial incentives
  • Treated video as social currency

In relation to paid media, marketers have to start buying solutions that deploy their online video content within the right context. This is crucial as placing video in the ad-space undermines and undervalues the branded value of rich media compared to video deployment in the editorial-space. According to a study performed by Yahoo!, 57% of online video viewers say they enjoy watching a video next to an article as shown in the chart above. Moreover, the study also found that in cases where a video is played within the article, viewers are more likely to watch the video to get more information or to receive extended entertainment on the topic. Contextual placement thereby increases the likeliness of viewer engagement via rich media exposure.

The results of integrating, deploying and distributing online video assets can be improved if the context of where the assets will operate is considered. To learn how to incorporate contextual video into your online marketing strategy read more at previewnetworks.com or send me an e-mail (ed@previewnetworks.com) to find out how we can help you with context empowered video deployment.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Jan 19

When it comes to delivering a successful online campaign in the digital age, it appears that some old school rules of thumb may also apply for advertising. This insight comes in part one of a five-series blog post from comScore which says including traditional branding elements in digital executions improve offline sales.  As marketers increase their online brand ads in 2012 (Source: eMarketer), this insight is good to keep in mind for future campaigns.

According to years of research and one recent analysis by comScore and dunnhumbyUSA, usage of the following five branding elements in digital campaigns showed a positive lift in offline sales, when compared to those campaigns that did not include these elements:

1. Brand Differentiating Messaging
2. New Product/Feature Information
3. Convenience Demonstrations
4. Competitive Comparisons
5. Superiority Claims

The article is quick to point out the challenge digital faces, which is lack of real estate to include all of the above branding elements in a tiny online display ad. It’s easy enough when you have a large landscape to work with (as in print) or a captive audience (as in TV), but digital advertising often happens in the flash of an eye, with ads competing amongst many moving parts and pieces on a web page.

This is good news for video advertising which has the interactive element noted by this study, as well as others, to overcome the digital branding challenge. Not to mention the size of most video players which addresses the real estate issue, and the opportunity to captivate the audience. According to Turner Broadcasting and Magna Global, this is easier than you think given the fact that research shows people are willing watch ads online if it means access to programming. Willingness is one thing, whether or not the message sinks in, comes down to quality content and basic branding principles.

About Preview Networks

Preview Networks is a platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.

Nov 23

Amazing Video Stats

By Heather Timmerman Digital Media Trends Comments Off

It seems the industry just can’t stop talking about the increasing statistics happening in the online video market space.  Our goal is to bring all those amazing numbers to you in one place.  Starting with Facebook.

Did you know that 2 billion videos are viewed each month on Facebook?  Never underestimate the power of social media.  Word of mouth is still the best way to spread information, technology is just the tool.

Another incredible statistic:  According to comScore live streaming video has increased over 600% in the past year.   That’s 1.4 billion more minutes people are watching video online!  HD and/or better quality video might have had something to do with that number but companies have also gotten smarter about how to publish this content; making it a better user experience.  If you build it, the users will come.

Last but not least, were you aware that internet users in the US watched online video for an average of 15.1 hours per viewer during the month of October?  That breaks down to 15.4 billion monthly video viewing sessions!   Is it the change in the weather or ’tis it just the season for video?

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, MTV, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jul 05

A recent report courtesy of comScore indicated record breaking online video views, with YouTube at the top of the list for the month of May.  According to this report, the average online video consumer watched over 100 videos on YouTube in one month. 

Not surprising then, Google sites led the charge on destination where the most video was watched with Hulu, Microsoft, Vevo, and Viacom Digital websites following in line behind.

What’s even more fascinating is the fact that YouTube only accounts for 28% of all online video market share.   The other 72% watch their online video content through preferred media websites, mobile apps, social networks, etc.   That’s where Preview Networks comes in.

We work with our media partners to integrate easily and effectively to bring the latest online video in our network to their network of followers.   While instant gratification will always need to be fed, leading the cattle to YouTube.  There’s the other part of the population that counts on trusted names in the media marketplace to give them the online content they just happen to stumble upon.

Related Articles:

comScore Releases May 2010 U.S. Online Video Rankings

YouTube Leads US Online Video Market with 28% Market Share

Global Online Video Community to Exceed 1 Billion Users in 2010

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Feb 01

If anyone has any questions on the growing power of syndicated on line video then they should check out the Comscore press release. The results are quite eye opening. In October 2008:

  • 77 percent of the total U.S. Internet audience viewed online video.
  • The average on-line video viewer watched 274 minutes of video.
  • The average 18-34 year old (Preview target group) on-line video viewer watched 4.8 hours of video during the month.
  • The duration of the average online video was 3.0 minutes.
  • 13.5 billion on-line video views in October (in the US)…

For more info check out the article link

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