As mentioned in previous posts, MTV expanded service in Europe to additional Preview networks in France, Germany, Netherlands, Spain, and the UK, and we see this move to mobile as a positive trend. Although watching video on mobile is not as big as watching video online, the numbers forecasted for 2011 point in favor of more consumers becoming smartphone users which means more app usage globally, and opps for MTV to expand their existing iPhone service.
According to comScore’s January 2011 report on US mobile subscriber market share: “65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share.” Keeping in line with current trends, plans for an Android app are already in the works for MTV Italy.
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com