Oct 11

Do you support a large amount of metadata? Can we use on our channel? What about engaging an solution? What does pseudo streaming mean? Knowing and understanding the terminology can be a challenge. There is WTMI (way too much information) moving at the speed of light to keep it all straight.

No need to drop facts about how rapid the space is redefining itself, there are plenty of articles about that. At this point it’s more relevant to shed some light on the ever growing number of terms that online professionals are adding to their vocabulary. Most of us in the online industry are being constantly pushed to improve our jargon to be able to clarify technical setups, explain challenges and emphasize opportunities.

While we are fighting to keep up with the developing online video expressions, our partners and clients are having problems doing the same. Regularly, when meeting potential clientele the reality strikes, when the majority of the time is spent on explanation rather than on valuation of the solution. Furthermore, delivering in-depth pitches or presenting new solutions often lead to new terms being used and result in complex and easily misunderstood messages.

This got me thinking about what can be done to close this vocabulary gap. The first thing that came to my mind was “There must be an for that?” After some research it was pretty obvious – no for that. From here it was pretty clear that an had to be brought to life.  So I created one.

The solution is called the Online Video Dictionary app. With this app, users can quickly and automatically, browse the dictionary or search for specific terms when they are in need of an explanation. The dictionary is based on the most common used terms in the online video industry. The app is free and can be downloaded from Market today. If there are enough requests an version will be made available.

Available in Android Market

Ervin is a guest blogger and has been with Preview Networks since 2007.  He helps Danish content and media owners realise the opportunities of online video.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

 

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Mar 17

MTV goes Mobile in Italy

By Heather Timmerman Preview Networks PR and News Comments Off

The MTV iPhone app, aptly called iMTV has launched in the Italian market under the Cinema section, expanding our service within the local market to mobile in addition to online video distribution. 

As mentioned in previous posts, MTV expanded service in Europe to additional Preview networks in France, Germany, Netherlands, Spain, and the UK, and we see this move to mobile as a positive trend.  Although watching video on mobile is not as big as watching video online, the numbers forecasted for 2011 point in favor of more consumers becoming smartphone users which means more app usage globally, and opps for MTV to expand their existing iPhone service.

According to comScore’s January 2011 report on US  mobile subscriber market share: “65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share.”   Keeping in line with current trends, plans for an Android app are already in the works for MTV Italy.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 27

Will Smartphones rule in 2011?

By Heather Timmerman Digital Media Trends, General Comments Off

As the current year comes to a close we are curious about the upcoming trends the new year will bring.  If you’ve followed our blog in 2010 you have heard us talk about mobile A LOT.   Not only does the statistical trending data support this, but we have the customer requests for mobile apps in nearly all markets to back it up.

See past blogs on: Filmtrailer AppCinematografo.it, Windows 7 on CineTrailer, iBest Movie App, My Movies iPhone App as just a few examples of this trend.   However, we are aware that not everyone is on the mobile train when it comes to normal every day use.

Recent data from comScore seems to suggest that smartphone subscribers in the U.S. lean towards the 25 – 44 age group.  That’s a good amount of the population at 51% of smartphone subscribers and 36% of total mobile subscribers which means there is reason to believe this could be an increasing trend.

Apple is leading the way with the iPhone, but it will be interesting to see how usage will be affected with Google and Microsoft also in the market.  According to research posted from IDC in the New York Times, they predict that “half of the 2.1 billion people who regularly use the Internet will do so using non-PC devices” in 2011.  That’s a pretty big prediction if we do say so ourselves, but one we will definitely keep our eye on in the new year.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Nov 02

Cinematografo.it is iPad ready

By Heather Timmerman movie app Comments Off

The oldest Italian magazine dedicated to movies embraces the future with the new iPad app.

The Cinematografo.it app is targeted to both movie lovers and experts who want to be constantly updated with the latest movie releases.  It contains movie trailers currently out in theaters, including reviews of the hottest movies, and special features with guests and actors from the most major film festivals, together with the latest news from the “Rivista Del Cinematografo” newsroom.

All free to download via iTunes. This is not just another movie app.  It is a movie database that enables movie lovers and experts to dig into over 60,000 titles of reviews and cast information.  The app is easy to use and constantly updated with the latest movie trailers brought to you by Preview Networks.

The Rivista Del Cinematografo magazine was founded in 1928.  Learn more here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

Sep 28

It’s all about apps these days and the iBest movie app is all about cinema.   The most popular movie magazine in Italy is now accessible anytime, anywhere, with their new iPhone app.

Best Movie, published by Editoriale Duesse, is the leading monthly movie magazine in Italy with an average certified distribution (circulation) of 160k copies per month. BestMovie.it is the online destination where movie goers can be constantly updated about the cinema world with news, trailers, and previews.

With the addition of the iPhone app to their portfolio, which allows even more insight into the latest movies and gossip, combined with fully loaded social interaction features, iBest is sure to beat download records in Italy.

The app has 5 multimedia sections including a Film & Trailer section which, in collaboration with Preview Networks (the European leader in the distribution of movie trailers on Internet, Mobile and Internet TV) offers movie trailers, synopsis and actor information.  The app also has geolocalisation and GPS capabilities which provides local showtimes wherever you are in Italy.

Editoriale Duesse is also the publisher of the official Box Office Magazine and Chart, and is a very well known and respected publisher in Italy both in the consumer and trade press.

When asked about the impact the new app will have on the Italian movie market, Carlo Maraz Galassi, Country Manager for Preview Networks Italy, had this to say: “The trend is moving to mobile.  Therefore, it just makes sense for movie goers in Italy to have a mobile movie option allowing them to be where the action is at all times.  Editoriale Duesse is proving once more their proficiency in understanding the movie market, both from a consumer and business point of view”.

Find out more about the iBest Move app here.

Find out more about Preview Networks on www.previewnetworks.com

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is ’s largest preview distribution network.  We serve websites, social networks,  and Our content is available on MSN, MTV, Brightcove, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online .  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.

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Aug 23

We’re happy to announce another mobile app has joined our network and is available on iTunes.   My Movies iPhone Pro is now online displaying movie trailers from Preview Networks.  But that’s not the most interesting part of the application.

My Movies truly aims to be a complete movie database package solution by allowing you to keep your collection between multiple clients, platforms, and phones whether online or in a household.  You never have to worry about losing your fantastic movie collection because the application works off of an internal database so you don’t have to be online to search for what movie you should watch tonight.

Perhaps my favorite part of the application from an online marketing perspective is the camera barcode scanning feature that allows you to add a title to your collection or watch a movie trailer instantly while in a video store to determine whether or not it’s worth seeing.

Barcode scanning is nothing new, but it shows the increasing trend of instant gratification and immediate interaction between the average consumer and product on the shelf when it comes to online usage.    Read more about the My Movies iPhone App.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network.  We serve websites, social networks, and .  Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount.  Learn more on previewnetworks.com

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Apr 15

Available on the ITunes Store:

You can also watch a longer, 5 minute preview of the app here.

The application is completely ad free so there is no annoying pre roll while you are waiting to watch your video. The interface is simple, slick and intuitive making it incredibly easy to navigate through the movies and information. Direct links through to IMDB for film reviews, batch download functionality, ratings and the opportunity to select what you want to download makes this one of the fastest and easiest video apps around.

Trailers International gives end users access to thousands of HD local-language trailers for ten European countries, including Germany, Spain, France, Italy, Switzerland, Scandinavia and the UK. This high quality trailer offering ranges from Hollywood blockbusters to local independent movies and includes synopsis, production information, release dates, and a User Interface in your local language – only relevant release dates and information for Europeans.

For images and screenshots of the different language options download the Press Kit: http://trailers.xteo.webfactional.com/TrailersInternational_PressKit.zip

xTeo is a worker-owned software development company founded in March 2008. They develop advanced applications for the iPhoneOS and have previously seen success with their iTunes Store application Trailers. For more info: www.xteo.com

Contact information

Product & Media Inquiries: Stine Bauer Dahlberg, Tel: +45 70 27 87 77, Email:sbd@previewnetworks.com

Available on the ITunes Store:

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