Oct 11

Do you support a large amount of metadata? Can we use on our channel? What about engaging an solution? What does pseudo streaming mean? Knowing and understanding the terminology can be a challenge. There is WTMI (way too much information) moving at the speed of light to keep it all straight.

No need to drop facts about how rapid the space is redefining itself, there are plenty of articles about that. At this point it’s more relevant to shed some light on the ever growing number of terms that online professionals are adding to their vocabulary. Most of us in the online industry are being constantly pushed to improve our jargon to be able to clarify technical setups, explain challenges and emphasize opportunities.

While we are fighting to keep up with the developing online video expressions, our partners and clients are having problems doing the same. Regularly, when meeting potential clientele the reality strikes, when the majority of the time is spent on explanation rather than on valuation of the solution. Furthermore, delivering in-depth pitches or presenting new solutions often lead to new terms being used and result in complex and easily misunderstood messages.

This got me thinking about what can be done to close this vocabulary gap. The first thing that came to my mind was “There must be an for that?” After some research it was pretty obvious – no for that. From here it was pretty clear that an had to be brought to life.  So I created one.

The solution is called the Online Video Dictionary app. With this app, users can quickly and automatically, browse the dictionary or search for specific terms when they are in need of an explanation. The dictionary is based on the most common used terms in the online video industry. The app is free and can be downloaded from Market today. If there are enough requests an version will be made available.

Available in Android Market

Ervin is a guest blogger and has been with Preview Networks since 2007.  He helps Danish content and media owners realise the opportunities of online video.

About Preview Networks

Preview Networks is Europe’s largest preview network. We serve websites, apps and . Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online . We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

 

 

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Apr 12

It’s no secret that mobile is an emerging media platform.  According to comScorethe growth in mobile media usage is largely attributable to the growth in smartphone.“  It all started with the iPhone and now the latest research from Gartner forecasts the Android operating system will be powering 49% of smartphones by 2012.  As far as video is concerned, that is very good news. Smartphone sales are forecasted to increase by 58% in 2011, so it’s a great opportunity for content owners to start thinking about expanding their video marketing campaigns and distribution channels.

Melodi Media is a full service mobile agency that has been focusing on this emerging platform since 2001, when customised ringtones were all the rave.  Now with branded video content moving into mainstream marketing plans, they are in a prime position to assist with the move to mobile, which makes them a natural partner for Preview Networks.

Through their content management platform you will find tons of mobile entertainment content choices including games, audio books, video recipes, and film trailers by Preview Networks.  So if you have content to publish, or are thinking about moving beyond online, Melodi might be a nice place to start.

About Preview Networks

Preview Networks is ’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Mar 17

MTV goes Mobile in Italy

By Heather Timmerman Preview Networks PR and News Comments Off

The MTV iPhone app, aptly called iMTV has launched in the Italian market under the Cinema section, expanding our service within the local market to mobile in addition to online video distribution. 

As mentioned in previous posts, MTV expanded service in Europe to additional Preview networks in France, Germany, Netherlands, Spain, and the UK, and we see this move to mobile as a positive trend.  Although watching video on mobile is not as big as watching video online, the numbers forecasted for 2011 point in favor of more consumers becoming smartphone users which means more app usage globally, and opps for MTV to expand their existing iPhone service.

According to comScore’s January 2011 report on US  mobile subscriber market share: “65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share.”   Keeping in line with current trends, plans for an Android app are already in the works for MTV Italy.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Feb 01

Devices Galore for Video Content

By Heather Timmerman Digital Media Trends Comments Off

There are a myriad of ways to view video these days and it comes down to preference for the consumer on which device to use.  However,  when it comes to where video content is seen, websites still lead the way with 84.6% of the US internet audience viewing video online (Source: comScore), but there are interesting trends happening in other devices that we thought worth noting.

Mobile

Mobile video is not a huge market yet, but data seems to suggest retention is higher.  Only 10% of 229 million US mobile users watched video via mobile in Q2 of 2010 according to a report by Nielsen (Source: MediaPost) , however according to Rhythm’s Q4 mobile video advertising report, mobile video retention rate is superior to online video.  Not only that, but  “video views per unique user are more than five times higher in apps than on the mobile web ” (Source: Rhythm).

Tablets

Now keeping this same report in mind, data also indicates iPad’s click through rates for pre-roll video ads are higher compared to other devices such as iPhone, iPod Touch and Android.  Is it the device or the method used? If device is the key component, then iPad has a new competitor on the shelf as Samsung has reported 2 million in sales of their Galaxy Tab tablets over the past week (Source: VideoNuze).  Since Galaxy runs Android and supports Flash, access to video available online could make a huge difference compared to the iPad, which brings us right back to the point made in the beginning of the post.

Connected TV

However, TV should not be underestimated.  Whether you are talking internet or connected TV this space is gaining market share.  Phillips predicts that more than half of the televisions sold in Europe this year could be ‘connectable’ with an installed base of 40 million connectable TV sets by 2012 (Source: Videonet).

Confusing?  Well, they are all interconnected really.  The point is video is hot online, and making its way to other devices quickly.


About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Jul 26

In May, 2010 Preview Networks launched a customer survey to keep a pulse on what is new and happening in the video distribution world.   We inquired on preferences in content distribution channels and online tracking methods.

5 out of 10 customers surveyed indicated mobile would be one of the main developments in regards to content distribution.   Not surprising, with the launch of Android phones and the new iPhone 4.   The good news for our customers is that Preview Networks supports multiple iPhone and Android apps with new developments in the pipeline.

70% also indicated they would like enhanced reporting capabilities – something we are already working on.

Perhaps the best news of all however, is that 96% of our customers either already have recommended our service or would do so to a colleague in the future. Speed and quality of service were at the top of the list, with size and quality of network falling in line right behind.   In other words, Preview Networks provides: “Fast and friendly service delivering content to quality networks you can trust.”

Now that’s something to shout about!

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

May 12

If you follow mobile marketing trends or just technology in general, you are probably aware of the buzz generated by a report by AdMob, which concludes that Android OS-based phones have now (barely) left iPhones behind as the mobile OS type that is using the most mobile broadband in the US. Notwithstanding the fact that the San Mateo’s motives and reporting is compromised vis-a-vis its relationship to Google, the reality on the ground is that there are just too many variables (network metrics, number of handsets, signal strength, app surfing vs native applications using data updates, streamed video use, vs use of video downloads, compression technologies) in to make it valuable or relevant to take its findings at face value.

Finally, another note of caution: as I see it, the war for the mobile space is going into no-restrains mode, and studies like this are just the beginning; so expect more of the same in the near future from both sides of the mobile OS wars.

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