If you follow mobile marketing trends or just technology in general, you are probably aware of the buzz generated by a report by AdMob, which concludes that Android OS-based phones have now (barely) left iPhones behind as the mobile OS type that is using the most mobile broadband in the US. Notwithstanding the fact that the San Mateo’s motives and reporting is compromised vis-a-vis its relationship to Google, the reality on the ground is that there are just too many variables (network metrics, number of handsets, signal strength, app surfing vs native applications using data updates, streamed video use, vs use of video downloads, compression technologies) in to make it valuable or relevant to take its findings at face value.
Finally, another note of caution: as I see it, the war for the mobile space is going into no-restrains mode, and studies like this are just the beginning; so expect more of the same in the near future from both sides of the mobile OS wars.
- Android Now Outselling iPhone [REPORT] (mashable.com)
- Is Android Really Outselling Apple? (Peter Kafka/MediaMemo) (techmeme.com)
- Mobile app developers talk Google-AdMob (googlepublicpolicy.blogspot.com)
- AdMob February 2010 Metrics Report Examines the Relative Growth in Smartphones, Feature Phones, and Mobile Internet Devices (eon.businesswire.com)