Recent posts have described the increasing trends in video online and via mobile phones and last week’s post titled “Digital Trailer Marketing 101” touched base on Internet Enabled TV (or Internet Connected TV), but we feel the need to drive this one home because the growth of Web-to-TV (or whatever you want to call it) is happening fast.
Not only are advertising budgets moving from TV to the internet, so are viewers. Research and Markets predicts that there will be 57 million households viewing video online and that TV video content revenue will reach $17 billion by 2014.
What will make those numbers possible? It could be the fact that Apple TV and Google TV are already battling it out on the consumer product playground making a rich content experience for the user on the new web standard, HTML5.
A recent post on TechCrunch breaks it down nicely. Currently Apple TV doesn’t support flash, and Google TV doesn’t support Quicktime, and the cable companies aren’t supporting the fact that people want to stream network shows on their internet TV’s, but soon it will all get figured out and then the rush will begin.
Just like it’s all about apps now, soon it will all be about internet TV.
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, Brightcove, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com
