Mar 28

It’s a Gruvi Partnership

By Heather Timmerman Preview Networks PR and News Comments Off

Preview Networks and Gruvi have entered into a strategic partnership to expand the user base of the social film recommendation application on Facebook, focusing on the local Danish market.   Gruvi will receive all film trailer content from Preview Networks including advertising placement on the consumer film portal, Filmtrailer.com.  In turn, PN receives increased exposure on social and the ability to better understand consumer video activity through social-graph info via a peer to peer community network.

The Gruvi application allows users to easily follow their friends film recommendations and have access to community content, including local cinema times, movie events, and ticket purchases.  Essentially, the entire entertainment experience that evolves around going to the cinema is brought to the consumer via a gruvi little application on Facebook.

Word of mouth is long believed to be one of the best ways to get information and that basic human activity has taken its form via social technology.  The Facebook motto of “giving people the power to share and make the world more open and connected ” is proof that WOM is alive and well and very much in line with our choice for a strategic partnership.

About Preview Networks

Preview Networks is ’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Mar 17

MTV goes Mobile in Italy

By Heather Timmerman Preview Networks PR and News Comments Off

The MTV iPhone app, aptly called iMTV has launched in the Italian market under the Cinema section, expanding our service within the local market to mobile in addition to online video distribution. 

As mentioned in previous posts, MTV expanded service in Europe to additional Preview networks in France, Germany, Netherlands, Spain, and the UK, and we see this move to mobile as a positive trend.  Although watching video on mobile is not as big as watching video online, the numbers forecasted for 2011 point in favor of more consumers becoming smartphone users which means more app usage globally, and opps for MTV to expand their existing iPhone service.

According to comScore’s January 2011 report on US  mobile subscriber market share: “65.8 million people in the U.S. owned smartphones during the three months ending in January 2011, up 8 percent from the preceding three-month period. Google Android captured the #1 ranking among smartphone platforms for the first time in January with 31.2 percent market share.”   Keeping in line with current trends, plans for an Android app are already in the works for MTV Italy.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Mar 10

PEVE Entertainment has been one of Europe’s longest running video conferences dating back to 1992.  Screen Digest took over the event in 2007 and has worked hard to attract senior executives from the home entertainment industry in over 20 countries.

We are delighted that our very own Andy Chen has been asked to join the panel of phenomenal speakers at this year’s event focusing on everything from how to market movies in a changing world to the business of EST (digital retail) and iVOD (digital rental) to what’s next for TV DVD?  You can read the full programme in its entirety here.

Preview will be staying up to date on the PEVE Tweets throughout the conference and keep you posted on the latest trends and insight that is brought to light.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

Mar 01

As any proud partner, we are delighted to share the news about CineTrailer’s UK Second Place win, not to mention the UK Popular Choice Award in the Samsung Smart TV Challenge for the Cinetrailer.tv application, with content provided by Preview Networks.

The “innovative service with an easy to use interface” as rated by the judges, came in second place out of 76 applicants and 8,500 online votes.  The purpose of the competition was to educate consumers about the Smart TV Platform and also give praise to the developers for creating good apps.

This is not the first time we have mentioned CineTrailer in our blog, and I am sure it will not be the last as we are always looking for innovative ways to expand our service channels and work with forward thinking partners that truly understand the potential of video content and a partner like CineTrailer who is always on top of market developments and emerging platforms, makes for very valuable partnership indeed.

Read more about the CineTrailer.tv win here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

Feb 07

Preview Networks is happy to have Andy Chen, our newly appointed CEO, on board to lead the company through the exploding opportunities in online video.  A digital media veteran, Andy started his career during the dotcom days in Silicon Valley with his most recent position as a VP for MTV Networks Europe and Viacom Brand Solutions International, responsible for all sales, strategy, and the creation of digital commercial ventures in Europe.

Andy sat down recently with Matt Bamford-Boes of Digigen and the TinMan blog in the UK and shared his nuggets of knowledge on the industry and where he sees it moving in the future.  You can read the full interview in detail here, however the overall message is “if content is king, distribution is most definitely queen” as branding is taking on a new distribution life-form in video.

According to Andy, brands are beginning to behave more like media owners and publishers as a natural evolution of advertising in the attention economy.

As someone who reads about the online video industry on a regular basis, it is often confusing to sort out who does what, as the technology available and methods of getting content to consumers is changing radidly. Video is a highly fragmented sector of the digital media business and it has a wide range of formats.  Content is scattered and hard to centralize in a hub on the web, but that’s exactly what we provide – a single point of contact for content distribution and publication.

As Andy mentions in his interview, quality content will never have a shortage of audience.  Getting it to the masses on the other hand, is about structured distribution.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and . Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

Jan 24

The connected world continues to evolve in the way of video content channels, including one we have been blogging and tweeting a lot about recently, connected or internet TV.  Which brings us to our latest media partner out of the UK, Miniweb.

Miniweb doesn’t include a browser in their connected device like Google TV does.  Instead, Miniweb works with content providers (like Preview Networks) to integrate the content onto devices like gaming consoles and blu-ray players with an app called Woomi.

Video Nuze breaks it down in an article nicely by describing it this way: “Woomi is not trying to bring an online experience to the TV, but rather to create a better TV experience by seamlessly incorporating online content into it.

Woomi is live on Samsung’s 2010 Internet@TV and blu-ray players in the UK and they are planning to launch on the same devices in the US in January, 2011.  France, Germany, Spain, Belgium, Netherlands, Austria and Switzerland are scheduled to be launched in 2011 as well.   Check out their website for more info: http://www.woomi.tv/what.htm

For more information about Miniweb, take a look here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN,, IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

Dec 15

Like a Rolling Stone

By Heather Timmerman Preview Networks PR and News Comments Off

Rolling Stone magazine gets a new look online and Preview Networks is happy to have lent a hand.  The Italian site, directed by Carlo Antonelli, is divided into five thematic areas with updated graphics and social media features inspired from the American version.

More than just music, the site has invested serious real estate in images and video, interviews and insights, cinema and trailers (provided by Preview Networks), and events focusing on fashion design and art.  Through geo-localization, each user will be constantly updated on the events and the “best place to be” in his or her area selected by Rolling Stone.

According to Marketing Manager Tommaso Vincenzetti, “Greater attention to the layout, with social integration and a great SEO work are the cornerstones around which we built the new version of our website, maintaining journalistic quality and content production that sets us apart.”

I’m sure Bob Dylan would agree.   Check out the Rolling Stone integration here.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, apps and internet TV. Our content is available on MSN, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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