Preview Networks and Gruvi have entered into a strategic partnership to expand the user base of the social film recommendation application on Facebook, focusing on the local Danish market. Gruvi will receive all film trailer content from Preview Networks including advertising placement on the consumer film portal, Filmtrailer.com. In turn, PN receives increased exposure on social and the ability to better understand consumer video activity through social-graph info via a peer to peer community network.
The Gruvi application allows users to easily follow their friends film recommendations and have access to community content, including local cinema times, movie events, and ticket purchases. Essentially, the entire entertainment experience that evolves around going to the cinema is brought to the consumer via a gruvi little application on Facebook.
Word of mouth is long believed to be one of the best ways to get information and that basic human activity has taken its form via social technology. The Facebook motto of “giving people the power to share and make the world more open and connected ” is proof that WOM is alive and well and very much in line with our choice for a strategic partnership.
About Preview Networks
Preview Networks is Europe’s largest preview distribution network. We serve websites, social networks, mobile apps and internet TV. Our content is available on MSN, MTV, IMDB, iTunes, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 entertainment companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com