Aug 09

Every once in a while you encounter a piece of market data that truly speaks your language and makes the point you sometimes have a hard time communicating yourself.  That report for Preview Networks is the Moviegoers 2010 Report by Stradella Road.  This report confirmed what we have seen and felt in the market:

  • 86% of moviegoers go online via computer or mobile device at least once a day
  • 93% use internet search to find more information about movies
  • 45% of heavy moviegoers have looked at aggregation sites
  • Mobile penetration has reached 90%

What this means to us is that it is more important than ever to continue to expand our presence in mobile as well as our already strong media presence online.   What this means for our customers is that they are in the right space; as we are constantly striving to stay on top of the emerging technology channels and trends in video content distribution.

You can check out this fantastic report here:  Moviegoers 2010

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in .   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

Aug 02

Last week there was buzz on the web about Twitter incorporating a new setting called “Tweet Media” that would allow photos and videos in the stream of text only available today.

Later that setting was removed and a statement was released from Twitter indicating it was a “small test of a potential consumption setting for inline media.”

It will be interesting to see what develops in this space and we are very excited for the potential it could provide.   Being a video content distribution company ourselves, with a network of over 1500 media, it’s a perfect time to continue those conversations we’ve already begun with our friend Twitter.

However, we’re very interested to hear how the average user feels about this development.  If you’re an avid Tweeter, leave your comments!  You can keep up to date on the latest developments here, courtesy of Mashable.

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in .   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

Jul 26

In May, 2010 Preview Networks launched a customer survey to keep a pulse on what is new and happening in the video distribution world.   We inquired on preferences in content distribution channels and online tracking methods.

5 out of 10 customers surveyed indicated mobile would be one of the main developments in regards to content distribution.   Not surprising, with the launch of Android phones and the new iPhone 4.   The good news for our customers is that Preview Networks supports multiple iPhone and Android apps with new developments in the pipeline.

70% also indicated they would like enhanced reporting capabilities – something we are already working on.

Perhaps the best news of all however, is that 96% of our customers either already have recommended our service or would do so to a colleague in the future. Speed and quality of service were at the top of the list, with size and quality of network falling in line right behind.   In other words, Preview Networks provides: “Fast and friendly service delivering content to quality networks you can trust.”

Now that’s something to shout about!

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in Europe.   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

Jul 05

A recent report courtesy of comScore indicated record breaking online video views, with YouTube at the top of the list for the month of May.  According to this report, the average online video consumer watched over 100 videos on YouTube in one month. 

Not surprising then, Google sites led the charge on destination where the most video was watched with Hulu, Microsoft, Vevo, and Viacom Digital websites following in line behind.

What’s even more fascinating is the fact that YouTube only accounts for 28% of all online video market share.   The other 72% watch their online video content through preferred media websites, mobile apps, social networks, etc.   That’s where Preview Networks comes in.

We work with our media partners to integrate easily and effectively to bring the latest online video in our network to their network of followers.   While instant gratification will always need to be fed, leading the cattle to YouTube.  There’s the other part of the population that counts on trusted names in the media marketplace to give them the online content they just happen to stumble upon.

Related Articles:

comScore Releases May 2010 U.S. Online Video Rankings

YouTube Leads US Online Video Market with 28% Market Share

Global Online Video Community to Exceed 1 Billion Users in 2010

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Jun 22

Copenhagen, 21 June, 2010. VIDEO TECH UPDATE. We are happy to report that Cooliris Express newest embed wall works flawlessly with Preview Networks’ MRSS feed.   Check it out on Time Out London.  The simple wizard interface, which has a  very similar functionality to Preview Network’s own wizard is not only easy to use; it is a great example of clean and well-thought design, and the trend towards the use of content wizards to increase content flow & distribution.

You can read more about embed wizards here, and you can watch an embeded sample of how this awesome tool looks using Preview Networks’ feed below:

About Preview Networks

Preview Networks (owner of Filmtrailer.com), founded in 2004, is the leading international provider of digital marketing content distribution services for the film industry. We provide digital distribution and marketing services for content owners, linking high-quality content to a wide variety of media partners.

Today, we work with more than 300 content owners and distributors and provide content channels to over 1300 digital media partners across 10 european markets.

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May 17

Madrid, 16 May, 2010. NEWS. Preview Networks Spain,  reports today that from May 1st, 2009 to May 17th, 2010, its film trailer services feed has delivered over 16,296,181 trailer downloads throughout its  Media Networks, making it the undisputed leader in delivering localized film trailers to Spanish medias.

Trailer Views, Preview Networks Medias, Spain

As this table illustrates, Preview Networks delivered just a bit under 200,000 trailers during the first week of May 2009. In contrast, week one, May 2010 showed in excess of 491,000 trailer views: an increase in activity of over 100%.

“During the past 12 month period, our network has continued to grow steadily, as more medias become aware of the power & flexibility of our service,” says Tania Bueno Albiez, Media Consultant for Preview Networks Spain. “We are working very hard to assure that the next 12 months will be just as good, or better.”

Preview Networks’ film trailer service, which consists of a completely customizable video feed that is provided to web sites, blogs, and mobile medias, is the primary provider of localized film trailer content to over 100 medias in Spain including top news medias: Elmundo.es, 20minutos.tv, and Elpais.com; as well as specialized movie sites revistaintouch.com, publico.es, and ociozine.com.

About Preview Networks

Preview Networks (owner of Filmtrailer.com), founded in 2004, is the leading international provider of digital marketing content distribution services for the film industry. We provide digital distribution and marketing services for content owners, linking high-quality content to a wide variety of media partners.

Today, we work with more than 300 content owners and distributors and provide content channels to over 1300 digital media partners across 10 european markets.

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May 17
Steve Jobs at the WWDC 07
Image via Wikipedia

There seem to be no shortage of news of Apple these days. Every few weeks or less, the guys from Cupertino seem to announce one  radical reality-altering-gadget or, in the least, be in the process of redefining the future of music, TV, books, film, or just about every other information-based industry. Well, this week, the company’s founder and CEO Steve Jobs, managed to top all of that by participating in an open-email exchange with a journalist, which one could hope, could set an example for others to follow, and change the concept of “openness and transparency” these days.

Rare is the CEO (or government official) who answers their own emails, much less get into a no-holds barred discussion with an aggressive interrogator that questions his motivations, and values; but that is exactly what Jobs did.

Jobs went “mano-a-mano” on a series of emails with a Journalist (Ryan Tate,  a writer affiliated with Gizmodo made recently famous for  their unveiling of a prototype of the next iPhone), and sparks enzued. Jobs and Tate went at it with gusto on an exchange of ideas that covered a number of subjects including the company’s strict control over it’s development platform, porn, and the future of technology.

The mails, which can be read on its entirety here,  are a fun read and fascinating in itself. But what makes it all the more special is that, living in an era of unfulfilled promises of openness and transparency from politicians and business officials of all stripes, Jobs walks the walk, and reminds us that transparency means indeed speaking frankly and directly, and that, once again reminds us of why the Apple CEO (huge ego and all) continues to be perceived as a master of innovation, and the most admired entrepreneur today.

Words to live by.

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