Jul 26

Summer Movie Trends

By Heather Timmerman Because We Love Film Comments Off

What is it about summer movies that gets the industry planning earlier each year and keeps us consumers coming back for more? Shouldn’t we be outside enjoying the warm summer nights on the back porch or barbecuing on the beach? Or has the act of going to the movies in the summer-time become so ingrained in our fun-time routines that part of what Image courtesy of wikipedia commons/assistant08makes the summer well, summer is enjoying a blockbuster on the big screen?

I like to think our summer movie fascination might have been influenced by drive-in movie theaters that peaked back in the 1950′s, but there is no data to really back that one up. The target audience of the drive-in at its inception was families due to the fact that the kids could be as loud as they like in the car and not bother anyone else.  A quick look at the latest summer move infographics courtesy of Column Five for Esquire, includes a whole lot of movies in the “fun for the whole family” category for 2011, if you ask me.  It seems the target audience of the summer blockbuster is still families, so at least that trend remains.

According to www.the-numbers.com the summer months of May, June, and July produced 6 of the 10 top grossing movies of 2010, so this is one trend that is not going away anytime soon.  However, one trend the studios cannot predict is the summer weather, which if you happen to live in Northern Europe has not been the sunniest of seasons. Yet another reason to grab the raincoat and head for the movie theaters!

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and . Our content is available on MSN,, , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 2,300 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Dec 06

Movie Survey Results

By Heather Timmerman Because We Love Film, Digital Media Trends, News we can use Comments Off

Since we’re in the business of distributing promotional video content which includes movie trailers, we thought it was a good idea to survey our network of loyal Filmtrailer viewers to identify the needs in the consumer market.  Not only does this give us a better understanding of our business and the consumer but it helps our customers as well.

We published the survey across nine European markets in their local languages on the country specific Filmtrailer websites.  Filmtrailer.com is a display site and/or showcase of all the movie trailers we have in our network in each local market.  No advertising has been done to this site.  The traffic generated is organic in nature, but given the fact that 2,603 viewers responded to our survey in less than a month we think that’s a pretty ok number.

The majority of viewers liked all genre of movies, but Germany and the Netherlands seemed to like action movies more.  67% of movie viewers find out about new movies online first which is an important statistic to note considering the amount of money spent on TV advertising.  69% of viewers watch the trailer online immediately when they hear about it and 77% watch trailers online the most, compared to 24% on TV and 30% in theaters.

So the theme here is online.  Not only do movie viewers hear about a new movie online first, but they go online to watch it once they find out about it from other sources.  The most popular destination to view trailers online seem to be cinema sites at 74%.  Entertainment sites like MTV and IMDB follow at 22% respectively.

What can all this data tell us?  Most importantly that 44% of consumers decide to go to a movie after watching the movie trailer online and 35% would like to find local showtimes and buy movie tickets right after they watch the trailer.  That’s an immediate commitment TV can’t compete with.  Just imagine the possibilities of a fully integrated movie promotional campaign.

About Preview Networks

Preview Networks is Europe’s largest preview distribution network. We serve websites, ,  apps and internet TV. Our content is available on MSN, , , IMDB, , The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media. We work with more than 300 companies including Sony, Fox, Disney, Warner, Universal, and Paramount. Learn more on previewnetworks.com

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Aug 09

Moviegoers 2010 Report

By Heather Timmerman Because We Love Film, Digital Media Trends, General, News we can use Comments Off

Every once in a while you encounter a piece of market data that truly speaks your language and makes the point you sometimes have a hard time communicating yourself.  That report for Preview Networks is the Moviegoers 2010 Report by Stradella Road.  This report confirmed what we have seen and felt in the market:

  • 86% of moviegoers go online via computer or mobile device at least once a day
  • 93% use internet search to find more information about movies
  • 45% of heavy moviegoers have looked at aggregation sites
  • Mobile penetration has reached 90%

What this means to us is that it is more important than ever to continue to expand our presence in mobile as well as our already strong media presence online.   What this means for our customers is that they are in the right space; as we are constantly striving to stay on top of the emerging technology channels and trends in video content distribution.

You can check out this fantastic report here:  Moviegoers 2010

About Preview Networks

Preview Networks is the largest international preview syndication network serving web, and in ten markets in .   Preview Networks is available on MSN, MTV, Brightcove, IMDB, The Times, MySpace, The Guardian, El Pais, El Mundo, Le Monde and more than 1,500 other online media.  We work with more than 300 entertainment companies.  Learn more on previewnetworks.com

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Jun 07

Filmtrailer App Review Round Up: Highest Marks for Preview Networks iPhone App

By Ed Celis Because We Love Film, mobile, movie app, Products, reviews, Technology Comments Off

Since it’s launch in December 2009, Preview Network’s Filmtrailer iPhone Application has been an undeniable success. Downloaded 524,000 times and counting, the application has received overwhelmingly positive feedback from users and reviewers in multiple markets.

Now Updated
Filmtrailer v1.1, was released in June 2010 by Preview Networks, and includes a number of improvements to increase performance and stability as well as cinema listing and mapping functions in its French, German, and Spanish versions.  At the same time, users in Denmark and Germany will have access to more content via Preview Networks new DVD / Blu Ray Channel. The application will also deliver video in Mobile HD format for optimal picture quality.

The latest review of the application, from German on-line magazine digital-room.de can be seen here: http://www.digital-room.de/test/movie/232

Other Preview Reviews can be read here:

From Spain:

blueplastic.net
macvisions.es
actualidad iphone
gizmovil.com
juegosiphone.org
goponygo.com
fansdeapple.com

From Italy:

spazioiphone.com
iphoneitalia.com
izpazio.net

From Germany:

pocketbrain.de
apfelkraft.de

In English:

mactalk.com.au

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May 12

LeMonde Using Preview Networks’ Content Feed to Enliven News Reporting From Film Festival

By Ed Celis Because We Love Film, Digital Media Trends, Film News, Preview Networks PR and News, Technology Comments Off

As the Cannes film festival is getting underway, we are happy to report that Preview Networks France collaboration with France’s LeMonde continues to evolve.  As we show on the composite picture below, the French news giant is now using our feed to illustrate stories on its web-site with video relevant to the stories it is reporting from this year’s festival.

You can watch the French version of the trailer for Robin Hood, Starring Russel Crowe (sorry, only subtitles for now) here:

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May 11

Lena Horne: In memoriam for a Star from a Different Place in Time

By Ed Celis Because We Love Film, Film News, News we can use Comments Off

Being a lover of films and stories, I was saddened to get the news of the passing of Lena Horne, the first Black actor to become a contract player for a mayor Hollywood studio. Talented, beautiful, and a symbol of the fight for Civil Rights in the USA, Horne, who died this past May 9 was a true pioneer and an inspiration to anyone who loves moving pictures and the industry of dreams.

Lena Mary Calhoun Horne (June 30, 1917 – May 9, 2010) . American actress. May she rest in Peace.

Here a video from MSNBC’s Rachel Maddow Show:

Visit msnbc.com for breaking news, world news, and news about the economy

Visit msnbc.com for breaking news, world news, and news about the economy

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