What is it about summer movies that gets the industry planning earlier each year and keeps us consumers coming back for more? Shouldn’t we be outside enjoying the warm summer nights on the back porch or barbecuing on the beach? Or has the act of going to the movies in the summer-time become so ingrained in our fun-time routines that part of what makes the summer well, summer is enjoying a blockbuster on the big screen?
I like to think our summer movie fascination might have been influenced by drive-in movie theaters that peaked back in the 1950′s, but there is no data to really back that one up. The target audience of the drive-in at its inception was families due to the fact that the kids could be as loud as they like in the car and not bother anyone else. A quick look at the latest summer move infographics courtesy of Column Five for Esquire, includes a whole lot of movies in the “fun for the whole family” category for 2011, if you ask me. It seems the target audience of the summer blockbuster is still families, so at least that trend remains.
According to www.the-numbers.com the summer months of May, June, and July produced 6 of the 10 top grossing movies of 2010, so this is one trend that is not going away anytime soon. However, one trend the studios cannot predict is the summer weather, which if you happen to live in Northern Europe has not been the sunniest of seasons. Yet another reason to grab the raincoat and head for the movie theaters!
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