The BRAVES is the first award show recognizing and rewarding the role brands play in online video advertising and content development. Brands are not alone in the creative development process as agencies and technical platforms help make the magic happen, but the BRAVES recognize that none of it would be possible without quality branded content. Whether the content is entertaining for the audience, artfully shot, or brilliantly executed comes down to how many creative minds were involved in the process and that is where partnerships become particularly important.
Relevant partnerships play an important role in the video ecosystem which is becoming larger and more complex by the minute. However, stripped down the the basics you could perhaps break it into three categories. Or, that’s at least the way the BRAVES sees it when it comes to nominating brands. The Campaign BRAVES recognize creative excellence of brands and agencies in the use of video in advertising campaigns. The Content BRAVES specifically recognize the role brands have played in branded video content from the beginning. And finally, the Technical BRAVES recognize the rapid growth and reach of video which has been enabled by hosting, monetization, analytics and distribution services, like Preview Networks.
Which is why we are proud to announce our Technical sponsorship in this year’s BRAVES awards and encourage all brands, agencies, and technical hero’s to nominate their video campaign, content, or service that has enabled or pushed the video industry to the next level. This is a space that is only going to get more interesting and it couldn’t happen without all the relevant players. Managed by the same company that hosts The Festival of Media each year C Squared, makes this event another soon to be sought after awards show to be involved in for the video industry. So enter your campaign, content or technical video service today! Some important dates to keep in mind are below, and be sure to watch the promotional video for more information. We hope to see you there!
- Final deadline for entries: 25 May 2010
- Shortlist announcement: 21 June 2012
- Awards ceremony: 11 July 2012
About Preview Networks
Preview Networks is a content marketing platform for brands and content aggregation and syndication platform for publishers. We provide the tools for brands to centrally distribute and manage marketing and PR content across media destinations, devices, and commerce platforms; allowing media partners to automate content acquisition delivering audience and advertising revenue growth.